HYBRID EVENT: You can participate in person at Valencia, Spain or Virtually from your home or work.
Valencia, Spain
September 08-10, 2025
ICTM 2025

The choice advantage: How great decisions transform ordinary lives

Marissa Johanson, Speaker at Ethnomedicine Conferences
Wise Life Strategies, United States
Title : The choice advantage: How great decisions transform ordinary lives

Abstract:

Decision-making is at the core of every success and failure. Whether in business, healthcare, or personal growth, the ability to make sound, timely decisions can be the difference between progress and stagnation. Yet, many struggle with indecision, second-guessing, and decision fatigue, leading to costly errors or missed opportunities—not to mention the real and negative health effects this form of self-abuse causes. In my book, Decide: Your Simple System to Getting It Right the First Time, I present a practical framework designed to empower individuals and organizations to make confident, effective decisions. Drawing from research in neuroscience, behavioral psychology, and real-world case studies, this system simplifies the decision-making process into clear, actionable steps. It equips leaders, professionals, and individuals with the tools to minimize doubt, reduce cognitive overload, and enhance their ability to choose wisely under pressure. This engaging approach to decision-making highlights the importance of clarity, structured evaluation, and the cultivation of intuition, ensuring that each choice aligns with long-term goals and values. Through compelling insights and tangible strategies, Decide transforms decision-making from a source of stress into a powerful advantage, enabling individuals to navigate complexity with confidence and precision. By recognizing decision-making as our time-altering superpower, we unlock the ability to live lives vibrant with purpose. The byproduct Fulfillment. What a wonderful blend to face the challenges of life with. When we make decisions with intention and mastery, we not only improve outcomes but also experience greater personal and professional satisfaction. Decisions provide the roadmap to harnessing this power—ensuring that every choice we make moves us closer to the life we truly want.

Biography:

Marissa Johanson is a seasoned registered nurse with over 30 years of experience, including a decade in Helicopter EMS and critical care transport. She has worked with aeromedical teams, moving critically ill and injured patients in high-stakes environments. Her career began in the Cardiothoracic ICU at Loma Linda University Medical Center before expanding into the cardiac catheterization lab and emergency department. Marissa now leverages her expertise in critical care and transport medicine to empower others through her book and speaking engagements, equipping individuals with the tools to make confident, life-changing decisions in both high-pressure and everyday situations.

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